Global campaign centered around a short film titled The Gentleman’s Wager II starring Jude Law, Giancarlo Giannini and Zhao Wei and reached +20 million views.
The campaign also featured print, OOH, digital, duty free displays, an illustrated poster, influencer program, PR campaign, brand partnership with Mr Porter, and was implemented by +40 markets.
Global integrated campaign centered around what it means to have character - as a whiskey and as an individual.
Visual narratives were created to bring to life the big, bold flavors and pioneering craft of Johnnie Walker Black, Double Black, Gold and Blue Label, through progressive individuals who embody the Keep Walking spirit.
One element of the campaign, saw light artists Bionic League were tasked with creating a physical representation of this smoothness and radiance, resulting in the creation of a ‘River of Gold’ through the use of floating golden disco balls down a river in the Scottish Highlands for the advert.
The Character campaign enhances the luxury credentials of the Johnnie Walker brand and its range of remarkable whiskies. The advertising beautifully reflects the craft, quality and character of each of their blends.
The campaign consisted of a hero film, BTS films, print, OOH, social media activity, and was implemented by + 37 markets globally.
Campaign for Duracell US and Canada shining a spotlight on the hardships faced by the families of deployed servicemen and women.
The film was based on the true story of a young girl who relied on a teddy bear for the comforting sounds of her dad's voice while he was deployed overseas.
The film was directed by Oscar winner Tom McCarthy and featured Academy Award winner Hilary Swank as the spokesperson PR campaign.
The film generated 22 Million views on Youtube, 1 billion media impressions, reached No. 2 on Adage's Viral Ad Meter and was released in a Mashable exclusive.
Integrated PSA style campaign for Duracell US and Canada, dramatizing the effects of hearing loss and inspiring Americans to take action.
The campaign includes long and short form films, digital, instore, direct mail, and a high profile PR campaign featuring celebrity spokesperson John Slattery.
In aid of Better Hearing Month in May, Duracell are also offering 50,000 free hearing tests.
The film generated over 21 million views, 1.5 billion media impressions and a 9% lift in sales during the campaign period.
Launch of Android Wear, Google’s smart watch operating system, Including the development of the name, initial logo, key visual and consumer and developer launch films.
The consumer and developer launch films were debuted on Google's official blog and reached 2.3 million views and 2.6 million views respectively.
Integrated global campaign centered around building anticipation for great nights all over the world, encouraging the LDA target (21-29 yr olds) to get up, get out, and seize the night with Budweiser.
The toolkit included film, OOH, digital, a bowtie projection, mobile app and corresponding website. The campaign was implemented by + 10 markets.
Under our team and agencies creative leadership, Budweiser achieved a 11.5% growth in international sales.
Film showcasing the future of Android for Google's 2014 I/O Conference.
Integrated campaign for the launch of Amarok, Volkswagen's first dual cab utility vehicle, including TV, OOH, print, digital and dealer displays.
In the highly competitive Australian utility vehicle market, Amarok market share rose from 0% to 6.5% and awareness from 0% to 42.2% post campaign.
Development of the first Patagonia Australia website and digital campaign consisting of web banners and electronic direct mail (eDM).
From a zero base, 20,000 members subscribed to the eDM within 6 months. The EDM’s achieved an open rate of 81.1% and a click through rate of 61.7%*
The Web Banners had an above average click through rate of 0.13%.**
*Retail industry average at the time was 17.0% open rate and 3.45% click through rate.
**Industry average in Australia at the time was 0.09%.
Co-produced Make America Great?, a short film by independent filmmaker Candice Vernon.
Inclusive of film production, coordination of the LA premiere and overall PR efforts, and development of design collateral.
